The year it all began!
From a humble basement in Canada, we set out as a small, young team to empower the world to create Good Habits. We audaciously believed that we could help solve the world’s bad habits and make big, positive impact.
The world's first flavored air device
We innovated the world’s first flavored air device, taking a different approach than the norm to solve withdrawal. We focussed on the habitual components of the problem, and quickly saw that others agreed that this was the missing piece in ditching bad habits.
Our take off!
We quickly saw many people finding Füm helpful around the world and our reach to customers took off! Serving over 14,000 customers, we gained many essential insights from our new customer’s feedback on what was working and what wasn’t with our product design.
Product innovation
With the insights from our customers, we set out to create a new version of our product that better served the needs of our customers. We began the process of adding fidgeting features to our flavored air device, with the aim of helping customers with finding calm while transitioning from their bad habit.
Our Füm 2.0 Design
We launched our new Füm design and were quickly propelled forward with the positive reception of the new product. We saw many notable figures, such as Joe Rogan, organically talking about our new approach to solving bad habits. As we quickly grew, our team had to be hustling to keep up with the demand- with everyone pitching in to make sure that orders got out the door!
Award-winning design
The new Füm design gained recognition around the world, gaining several design awards for our innovative development of a flavored air device. This recognition enabled us to grow internationally- with people around the world starting the Good Habit!
Accelerating humanity's breakup with destructive habits
Empowered with the mission to accelerate humanity’s breakup with destructive habits, Füm continues to pursue becoming better through additional third-party studies, continuing to innovate our flavor experience, and making Füm more accessible to everyone through retail channels.
